The new mechanics provides for regular monitoring of the display of products by store visitors who are users of the "AMR Work" application. In the course of such an audit, outlets with layout violations are identified and point orders for their elimination are automatically generated. Online orders are broadcast to all responsible persons on the side of the manufacturer, distributor and retail network - buyers, logisticians, supervisors and, of course, merchandisers. Analytics on detected violations and promptness of their closure are provided to the manager in the form of regular reports.
The principle of crowdsourcing not only increases the efficiency and effectiveness of the company's merchandising, reducing the number of "empty" visits, but also makes it possible to simultaneously solve many problems in any territories where the manufacturer's products are present.
Systematic visits to record the quality of product display on the shelf, collect data on inventory balances, and monitor the presence of competitors. To assess the depth of representation, a territory sensus is carried out. The visits are made by users of the "AMR Work" mobile application.